Fast thinking, slow thinking
Why most business decisions are settled before you consciously weigh the options — and what to do about it.
The Book
Smart Decisions & Best Results
Decision science for everyday business
A practical guide to how business decisions actually get made — and how to build the habits, framing, and systems that make good judgment repeatable.
By Juan Pablo Torres Meza
Available on Amazon in Kindle, paperback, and hardcover.
The Hook
The real gap is underneath.
How you interpret information, how you frame a situation, how a decision takes shape before you have consciously chosen anything.
A price that looks good on paper falls apart in the conversation. A hire stalls despite a clear need.
None of this is a flaw. It is how the brain is designed to operate: fast and pattern-driven, long before slow, deliberate thinking catches up.
Inside the Book
What you'll take away.
Short, scannable chapters that connect decision science to the meetings, prices, and hires you handle every week.
Framing
The same number reads as a win or a loss depending on how it is presented. Learn to see the frame first.
Anchoring and pricing
Why the first figure on the table quietly shapes every negotiation that follows.
Bias in hiring and teams
How pattern matching narrows the talent you consider and the ideas your team is willing to raise.
Decision hygiene
Simple guardrails — checklists, pre-mortems, and defined criteria — that make good judgment repeatable.
From insight to system
Turning decision science into the meetings, dashboards, and workflows your organization already runs.
About the Author
Juan Pablo Torres Meza
Founder, J Consulting · MBA in Data Analytics · CCA · Lean Six Sigma
Juan Pablo Torres Meza is a bilingual (English/Spanish) strategist whose work spans contract compliance, data analytics, business intelligence, process improvement, and workforce development.
Through J Consulting, he helps organizations interpret complex requirements, streamline internal workflows, and build tools that support better decision making — the same practice that shaped this book.
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Each Amazon listing lets you pick Kindle, paperback, or hardcover.
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